Acquired knowledge about:
- Why Agile you should be embracing Agile marketing NOW, and how its roots in software development make it the perfect fit for modern marketing.
- Precisely what Agile marketing is, and what it isn’t.
- How Agile marketing benefits everyone in an organization, from the newest digital marketing specialist to executive leadership to the customers we serve.
- Who should be using Agile marketing, including the marketing functions that are best suited for an Agile marketing trial.
- How to deal with the challenges of large and small marketing teams, as well as those that rely on agencies and freelancers to complete their work.
- An introduction to how you apply Agile principles to marketing work using the three most common Agile methodologies: Scrum, Kanban, and Scrumban.
- Tips for getting started on your Agile adoption that will give your team the best chance for a successful Agile transformation.