Agile marketing fundamentals certificate


Agile marketing fundamentals certificate

Acquired knowledge about:

  • Why Agile you should be embracing Agile marketing NOW, and how its roots in software development make it the perfect fit for modern marketing. 
  • Precisely what Agile marketing is, and what it isn’t. 
  • How Agile marketing benefits everyone in an organization, from the newest digital marketing specialist to executive leadership to the customers we serve. 
  • Who should be using Agile marketing, including the marketing functions that are best suited for an Agile marketing trial. 
  • How to deal with the challenges of large and small marketing teams, as well as those that rely on agencies and freelancers to complete their work. 
  • An introduction to how you apply Agile principles to marketing work using the three most common Agile methodologies: Scrum, Kanban, and Scrumban. 
  • Tips for getting started on your Agile adoption that will give your team the best chance for a successful Agile transformation.